SegurCaixa Adeslas chooses innovation in anticipation of demographic challenges

• Personalization and active health management characterize new insurance solutions

Madrid, October 30, 2019. The insurance sector faces significant challenges related to the effects of new technologies and demographic evolution. The situation will increase in Spain and in 2040, is expected to replace Japan as the country with the highest life expectancy of an average of 85.8 years. This was evident during the Senior Economics Meeting II, a forum for debate on the consequences of longevity and the opportunities that come with it. The event was sponsored by SegurCaixa Adeslas, an insurer integrated with Grupo Mutua Madrileña and participated by CaixaBank.

Carlos Hernández, Commercial Deputy General Director of the company, had participated in the first conference day. His intervention reviewed the challenges of health insurers, whose margins are increasingly pressured by the increase in healthcare costs and chronic diseases related to the aging of the population of society. At the same time, he pointed out the possibilities that open advances, such as artificial intelligence, 5G, and blockchain. "The main challenge is to adapt to different customer profiles, very different from each other both in their needs for products and services and in the relationship model with the company," he explained.

In this context, insurers are obliged to innovate by designing, marketing, and providing services associated with their products. "At SegurCaixa Adeslas we have made personalization an engine for the transformation of our services," said Carlos Hernández, who exemplified this strategy in products, such as Adeslas Salud y Bienestar, a digital services platform focused on improving lifestyle and active health management, or Adeslas Seniors, a private health insurance designed to protect older people who want to enjoy their best time of life.